After a hiatus of many years, Braun - watches and clocks were back in production in 2011. Braun's decision to re-issue their collection, including some of the rare LCD watches from the 1970s, gained approval from Dietrich Lubs, co-designer with Dieter Rams. Lubs credits their independent and functionally-oriented design for the Braun's continued relevance - timepiece collections, some thirty years after their introduction.
Braun's complete wristwatch's reappearance is a testament to the genius of the designers, and it hints at the numbers of loyal Dieter Rams and Dietrich Lubs fans around the world. Today's Braun - watches are based on the original designs with slight modifications, bringing them into the 21st century.