Author:Jens Müller
Publisher:Taschen
Date:November 2015
Dimensions:14.7 x 9.7 x 1.8 in.
Editor:R. Roger Remington
Format:Hardcover
Pages:432
ISBN:9783836545303

Logo Modernism

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This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.


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