E. McKnight Kauffer: The Artist in Advertising, is one of four books selected for the 2021 Alice Award Short List.
Hailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts.
E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field.
This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients--including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II--to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offers critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics.
Printed in conjunction with Underground Modernist: E. McKnight Kauffer on view at Cooper Hewitt from September 10, 2021 to April 10, 2022, the largest-ever exhibition of works by Kauffer.
The book jacket unfolds into a 19.8 x 29.9 in. poster.