—
Paula Scher’s work for The Public Theater began in 1994 when she was retained by the The Public’s producer, George C. Wolfe, to design the organization’s graphic identity. In seeking to provide a visual identity that responded to the theater’s mission as an accessible community theater, Scher drew inspiration from the streets of New York City to create a series of graphics that responded to both the grid-structure of the streets and the urban language of graffiti.
The posters that Scher designed for The Public Theater have become iconic emblems—not only of the plays that they advertised, but of the cultural moments in which they were produced. Scher’s designs reference the pervasive social, economic and political issues of the time.
Book of the Dead by Paula Scher is in the Cooper Hewitt permanent collection. Paula Scher is the recipient of the 2013 National Design Award for Communication Design.
The posters that Scher designed for The Public Theater have become iconic emblems—not only of the plays that they advertised, but of the cultural moments in which they were produced. Scher’s designs reference the pervasive social, economic and political issues of the time.
Book of the Dead by Paula Scher is in the Cooper Hewitt permanent collection. Paula Scher is the recipient of the 2013 National Design Award for Communication Design.
—
