Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation, and identification.
Gail Anderson is the recipient of the 2018 National Design Award for Lifetime Achievement. Steven Heller is the recipient of the 2011 National Design Award for Design Mind.