Author:Steven Heller, Gail Anderson
Publisher:Thames & Hudson
Date:May 2010
Dimensions:10.2 x 10.2 x 1 in.
Format:Hardcover
Pages:192
ISBN:9780500515020

New Ornamental Type: Decorative Lettering in the Digital Age

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Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

Gail Anderson is the recipient of the 2018 National Design Award for Lifetime Achievement. Steven Heller is the recipient of the 2011 National Design Award for Design Mind.


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