The ideal first guitar. The Loog Mini is about the same size as a ukulele, but plays and sounds like a guitar because it uses classical guitar strings and standard guitar tuning.
The Loog Mini is small, fun, and cute, but it's not a toy: it's a real instrument, made out of real wood, that projects a sweet, beautiful sound that's just unbelievable for a guitar of this size and price.
Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.
Driven by a passion for music as well as sustainable design, the company sources their wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.