A Trip Through Italian Design

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Author Franca Santi Gualtieri
Country Italy
Cover Paperback
In the 1950s, as contemporary industrial design was just gaining momentum in Italy, Franca Santi Gualtieri was invited to join the editorial team of a fledgling Stile Industria, the offshoot of the influential design magazine, Domus. Written as a personal history of the birth of contemporary Italian industrial design, this charming and engaging paperback tells the story of Gualtieri's experience at the magazine from the years 1954 to 1963. It also shows his close collaboration with the famed, contemporaneous Abitare magazine. Many of today’s most famous designers in the world, including Ettore Sottsass, Bruno Munari, Vico Magistretti, Albe Steiner and many others, began their careers during the era and were contributors to both magazines.

For the 10 years of its existence, Stile Industria was a landmark publication that wielded tremendous influence. It defined the design standard during an era when Italy led the way for the rest of the world. However, according to Franca Santi Gualtieri, "This book is not intended as another of the countless critical and/or historical analyses of architecture and design: it is just the story, a sort of diary, of what I saw happening."