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This invaluable guide to the business of design helps designers understand the business and marketing strategy considerations that trump aesthetics so that they may find more successful ways of working to find the appropriate solutions.
Remaining relevant as a creative professional takes more than creativity. You need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Remaining relevant as a creative professional takes more than creativity. You need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
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