Author:Hafsa Lodi
Publisher:Neem Tree Press
Date:June 2020
Dimensions:9 x 6 x 1 in.
Format:Paperback
Pages:288
ISBN:9781911107262

Modesty: A Fashion Paradox

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Modest fashion has been gaining momentum in the mainstream global fashion industry over the past half-decade and is now a multi-billion-dollar retail sector. Its growing and now consistent appearance on high-profile fashion runways, on celebrities and in the headlines of fashion publications and news outlets, has shown that the modest fashion movement is hugely relevant to consumers.

This book speaks to the various personalities and companies who have helped shape the modest fashion industry into such a significant retail sector, while also exploring the controversies that lie at the heart of the movement, such as one pressing question: even if it covers the skin but is flamboyant, modeled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?

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