Thoughts on Design


Price:$19.95


Author Paul Rand, forward by Michael Beirut
Publisher Chronicle Books
Date 2014
Country United States
Dimensions 6.5 x 0.4 x 7.9 inches, 96 pages
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design  is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.