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A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."
The Public Theater is a New York City arts organization founded as the Shakespeare Workshop in 1954 by Joseph Papp, with the intention of showcasing the works of up-and-coming playwrights and performers.
Paula Scher is the recipient of the 2013 National Design Award for Communication Design.
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